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Product Manager Inflatable Boats & Accessories

  • Friesland
  • HBO / Universitair
Geplaatst op 15 oktober 2021

Omschrijving

The Product Manager for Inflatable boats and accessories is responsible for proactively managing and marketing the inflatable business and the product portfolio with the overall objective of growing sales and profit. Without having direct authority on sales, s/he ensures that bottom line performance of inflatables is optimized by providing direction, support and developing programs for those having sales authority and accountability. S/He is responsible for keeping the product portfolio up-to-date and is expected to be a front runner in the market about product knowledge. S/He will travel to visit the factory, key accounts or attend specific events.

The Product Manager for Inflatable boats and accessories is responsible for proactively managing and marketing the inflatable business and the product portfolio with the overall objective of growing sales and profit. Without having direct authority on sales, s/he ensures that bottom line performance of inflatables is optimized by providing direction, support and developing programs for those having sales authority and accountability. S/He is responsible for keeping the product portfolio up-to-date and is expected to be a front runner in the market about product knowledge. S/He will travel to visit the factory, key accounts or attend specific events.

Accountabilities:

  • Manages the product line life cycle from strategic planning to tactical activities specifying market requirements for current and future products
  • Maintains knowledge of existing product performance and trends (including competition) by conducting market research supported by on-going visits to customers, suppliers and boat shows
  • Coordinates the development of existing products to meet the market requirement and increase sales. S/He is responsible for pricing strategy for the portfolio.
  • Responsible for (daily) contact with supplier and visiting them in China approx. 3 or 4 times a year. Main objective is to ensure that the quality of the product is in line with the agreement. Keep the quality documents up-to-date and help the factory to improve their standards
  • Provides support to the Sales department and distributors through the implementation of new programs and development of tools to optimize sales like sales and margin analysis, price trends. Actively shares best practices with colleagues on the field responsible to sell
  • Coordinates and helps Marketing to build that proper material is available and is provided timely (product related catalogues, brochures, point of sales material, web site, information via extranet and press information …)
  • Manages the relationships around inflatables between Lankhorst Taselaar and Mercury EMEA
  • Works with customer service department to ensure that after service meets the defined standards:
    • claims are documented
    • timely solved to the custome
    • analysed for structural improvements towards suppliers
  • Helps to build easy to use reference material (paper and films) for majority of small issues/repairs
  • Is the main point of contact for the suppliers in order to:
    • collect the information for the MSDS (Material Safety Data Sheet)
    • and provides the necessary compliance related information for product certification and homologation as required by regulatory commissions/authorities
  • Provides relevant information to forecast in order to ensure the product availability

 

Profile:

  • Higher Education or equivalent experience, Commercial, Business oriented
  • 3-5 years experience in similar role
  • Strong knowledge of boating market place and inflatables
  • Ability to lead and manage execution in an indirect management environment
  • Strong interpersonal and communication skills
  • Good presentation skills
  • Ability to work independently and to work in a multinational environment across different cultures
  • Strong analytical skills
  • Customer focus
  • Selling/influencing skills
  • Willingness to travel
  • Fluent in Dutch and English (both written and spoken) – Other languages is an asset
  • Computer literate: MS office, SAP
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